A brand with a mission to help others feel good!

Your healing brand is for those who seek physical and spiritual well-being. You help people overcome what is holding them back. You firmly believe there is a bright side to everything. You see the potential for a better future and decide for yourself what feels "right".

The Healer Brand Persona has its perks...


Happiness is in the little things 

You show others how beautiful life can be when they can take a moment to look around and "smell the roses". You remind others that big goals take time and effort and that it's important to just stop and enjoy those moments while they last. 


You give great advice

People often come to you for advice because they know you understand them and their problems sometimes even better than they do. As a Healer they feel they can trust you and your intuitive, healing abilities.


You're a great listener

As The Healer you're highly empathetic and you understand and genuinely care about other people’s feelings. You happily lend an ear when they have problems. You especially enjoy meaningful conversations around values, ethics, people and personal growth.

Photo of Kelowna Brand Photographer Kristen Clancy

Hey there, I'm Kristen!

Before we go any further, let me introduce myself...

I'm a Kelowna-based brand photographer passionate about empowering women to show up for their business with confidence and sass.

Simply put, I help you make more money with personality infused brand photos that connect you with your dream clients!

Facing my fear of getting in front of the camera was one of the most rewarding business decisions I've ever made. By showing up as the face of my brand, I learned first-hand how the right photos are key to attracting the right clients.

Now, I get to see inspiring women like you experience the same transformation through the lens of my camera, every single day!

Let's Connect!

How the Healer Persona brings their brand to life

A well thought out brand persona makes it much easier for potential dream clients to connect with your brand on a deeper, emotional level!

Having a clearly defined brand persona is what makes your brand unique. In an endless sea of brands and businesses, it’s important to stand out in order to thrive!

Your brand communicates with your audience through visuals, messaging, as well as how you interact with your clients. All of these elements bring your brand to life in their eyes.

The Healer Brand helps their customers to nurture others, offers protection to their loved ones, support for their families, or serves the public sector (e.g. healthcare, education, etc.).

Your brand voice across your company’s communication and collaterals, should be warm, thoughtful, and caring. Your aim is to make customers and their loved ones feel loved, secure, and cared for.

Brand Photography Inspiration for The Healer Brand Persona

Your brand photography should align with the values of your company, enhance the story of your brand, and bring your business to life making it more interesting, appealing, and impactful! Check out these real life examples of Healer Personas!

woman blowing sage with feather business headshot
healing hands hovering on naked back for business photography
headshot of woman smelling bunch of thyme at farmers market

When you know how to shine, nothing can stop you.

Try these three things to ensure that your Healer Brand Persona shines through consistently!


Start with words

This might sound counterintuitive but when you can list 3–5 adjectives that accurately describe your brand persona, it will be that much easier to translate into images.

Get as specific as you can when choosing your words. Think about how you want your clients to perceive your brand. Start with a list of 20–25 words then narrow them down to 10, then 3–5. (See below for inspiration!)

Choose very specific words over generic ones. For example, if you think of your brand as “happy.” A more specific word for happy might be sunny or radiantGetting specific will help translate your words into visuals.


Create a moodboard

Find visual representations of the words you chose to describe your brand and collect images that represent those words.

The best way to find beautiful images is to look at a few brands or photographers on Pinterest who you feel represent the adjectives you wrote down.

Spend some time finding as many amazing shots as you can. Most likely, the first handful you find will be OK, but the more time you take on this step the better your moodboard will turn out. Keep it simple, I recommend 20–30 images.


Be consistent!

Use your 3–5 adjectives and moodboard as a guide for ALL the visual assets you use and create for your brand including key shots for your next brand photoshoot.

Now, whenever you need brand photos for your brand, you'll have your adjectives and your moodboard to make sure your images are consistent and fully represent your brand persona.

The goal is quality, consistency, and focus. If you’re able to consistently deliver quality in every part of your brand then you will win the hearts (and loyalty!) of your customers.

Need some help?

I would love to support you in your journey to create more awareness around your brand. Click the link below to find out how I can help you with scroll-stopping brand photos!
Schedule a Discovery Call
woman hugging tree for environmental headshot

Healer Persona Adjectives

Use these as inspiration for your brand words!