An inspiring and intuitive brand!The Goddess Persona is independent and curious. You brand is for those who seek to understand how the world works. People are drawn to your limitless energy and passion for what you do. You exude authenticity, enthusiasm and an extraordinary combination of influence and balance.
The Goddess Brand Persona has its perks...
You strive to live a balanced life!
As The Goddess you endeavour to live a balanced life personally and professionally. You value inner peace and strive for peace in your outer environment. You understand the ebb and flow of life and are able to maintain a sense of calm in almost any situation.
Your intuition is very powerful!
You trust your intuition to recognize valuable opportunities as they arise. It's essential for you to spend time in nature recharging your intuitive "batteries". As The Goddess you're able to concentrate intensely on the project or task at hand especially if it's important to you.
You are a true inspiration!
You have unlimited creative talents and your clients find your passion and dedication to how you help others motivating. As The Goddess you effortlessly allow the people around you to feel special which encourages empowers and encourages them to thrive.
Hey there, I'm Kristen!
Before we go any further, let me introduce myself...
I'm a Kelowna-based brand photographer passionate about empowering women to show up for their business with confidence and sass.
Simply put, I help you make more money with personality infused brand photos that connect you with your dream clients!
Facing my fear of getting in front of the camera was one of the most rewarding business decisions I've ever made. By showing up as the face of my brand, I learned first-hand how the right photos are key to attracting the right clients.
Now, I get to see inspiring women like you experience the same transformation through the lens of my camera, every single day!
How The Goddess Brings Her Brand To LifeA well thought out brand persona makes it easy for potential clients to connect with your brand on a deeper, emotional level.
Having a clearly defined brand persona is what makes your brand unique. In an endless sea of brands and businesses, it’s important to stand out in order to thrive!
Your brand communicates with your audience through visuals, messaging, as well as how you interact with your clients. All of these elements bring your brand to life in their eyes.
The Goddess Persona offers simple solutions and is associated with cleanliness, health, and virtue; if you are a company with straightforward values.
Your brand voice across your company’s communication and collaterals, should be factual, decisive and intelligent. Your aim is to make customers feel educated, wise and engrossed. Use concise language and simple and natural imagery to carry out your message.
Brand Photography Inspiration for The Goddess Brand PersonaYour brand photography should align with the values of your company, enhance the story of your brand, and bring your business to life making it more interesting, appealing, and impactful! Check out these real life examples of Goddess Personas!
When you know how to shine, nothing can stop you.Try these three things to ensure that your Goddess Brand Persona shines through consistently!
Start with words
This might sound counterintuitive but when you can list 3–5 adjectives that accurately describe your brand persona, it will be that much easier to translate into images.
Get as specific as you can when choosing your words. Think about how you want your clients to perceive your brand. Start with a list of 20–25 words then narrow them down to 10, then 3–5. (See below for inspiration!)
Choose very specific words over generic ones. For example, if you think of your brand as “happy.” A more specific word for happy might be sunny or radiant. Getting specific will help translate your words into visuals.
Create a moodboard
Find visual representations of the words you chose to describe your brand and collect images that represent those words.
The best way to find beautiful images is to look at a few brands or photographers on Pinterest who you feel represent the adjectives you wrote down.
Spend some time finding as many amazing shots as you can. Most likely, the first handful you find will be OK, but the more time you take on this step the better your moodboard will turn out. Keep it simple, I recommend 20–30 images.
Use your 3–5 adjectives and moodboard as a guide for ALL the visual assets you use and create for your brand including key shots for your next brand photoshoot.
Now, whenever you need brand photos for your brand, you'll have your adjectives and your moodboard to make sure your images are consistent and fully represent your brand persona.
The goal is quality, consistency, and focus. If you’re able to consistently deliver quality in every part of your brand then you will win the hearts (and loyalty!) of your customers.
Need some help?I would love to support you in your journey to create more awareness around your brand. Click the link below to find out how I can help you with scroll-stopping brand photos!
Goddess Persona AdjectivesUse these as inspiration for your brand words!