An idealistic brand That is Constantly moving forward!

The Dreamer Persona is idealistic and optimistic. Your brand is for those who can see beyond the limits. Even though you don't love social situations you're a great listener, loyal and tend to forge life-long connections. You attract ideas from seemingly out of nowhere and stand on the precipice of a grand vision.

The Dreamer Brand Persona has its perks...


The sky is NOT the limit

When you let your imagination run wild, it has no  limits at all! Your ideas are so out of this world that the sky is merely their first destination. Get ready to blast off!


You are full of optimism

You strongly believe in your own abilities. Even if it seems like you can’t reach a specific goal in the moment, you are willing to work on it, and yourself, for as long as it takes in order to get there, proving anyone who’s doubted you wrong.


Sharing is caring

You enjoy sharing your dreams with others. You talk about your goals with such enthusiasm that it's contagious. People are simply drawn to your passion and are inspired to believe that anything is achievable.

Photo of Kelowna Brand Photographer Kristen Clancy

Hey there, I'm Kristen!

Before we go any further, let me introduce myself...

I'm a Kelowna-based brand photographer passionate about empowering women to show up for their business with confidence and sass.

Simply put, I help you make more money with personality infused brand photos that connect you with your dream clients!

Facing my fear of getting in front of the camera was one of the most rewarding business decisions I've ever made. By showing up as the face of my brand, I learned first-hand how the right photos are key to attracting the right clients.

Now, I get to see inspiring women like you experience the same transformation through the lens of my camera, every single day!

Let's Connect!

How the Dreamer brings their brand to life

A well thought out brand persona makes it much easier for potential dream clients to connect with your brand on a deeper, emotional level!

Having a clearly defined brand persona is what makes your brand unique. In an endless sea of brands and businesses, it’s important to stand out in order to thrive!

Your brand communicates with your audience through visuals, messaging, as well as how you interact with your clients. All of these elements bring your brand to life in their eyes.

The Dreamer Persona bring to life a creative vision, are design-led, provide customers with a variety of choices, foster innovation, or cater to aspiring and professional artists and designers.

Your brand voice across your company’s communication and collaterals, should use simple and concise language that conveys cheerfulness and optimism. Your aim is to make customers feel hopeful, encouraged and joyful. 

Brand Photography Inspiration for The Dreamer Brand Persona

Your brand photography should align with the values of your company, enhance the story of your brand, and bring your business to life making it more interesting, appealing, and impactful! Check out these real life examples of Dreamer Personas!

woman in pink jacket looking up to the right environment headshot
woman pointing over the water to the mountains environmental portrait for business
woman holding pink balloons against grey wall for personal brand photography

When you know how to shine, nothing can stop you.

Try these three things to ensure that your Dreamer Brand Persona shines through consistently!


Start with words

This might sound counterintuitive but when you can list 3–5 adjectives that accurately describe your brand persona, it will be that much easier to translate into images.

Get as specific as you can when choosing your words. Think about how you want your clients to perceive your brand. Start with a list of 20–25 words then narrow them down to 10, then 3–5. (See below for inspiration!)

Choose very specific words over generic ones. For example, if you think of your brand as “happy.” A more specific word for happy might be sunny or radiantGetting specific will help translate your words into visuals.


Create a moodboard

Find visual representations of the words you chose to describe your brand and collect images that represent those words.

The best way to find beautiful images is to look at a few brands or photographers on Pinterest who you feel represent the adjectives you wrote down.

Spend some time finding as many amazing shots as you can. Most likely, the first handful you find will be OK, but the more time you take on this step the better your moodboard will turn out. Keep it simple, I recommend 20–30 images.


Be consistent!

Use your 3–5 adjectives and moodboard as a guide for ALL the visual assets you use and create for your brand including key shots for your next brand photoshoot.

Now, whenever you need brand photos for your brand, you'll have your adjectives and your moodboard to make sure your images are consistent and fully represent your brand persona.

The goal is quality, consistency, and focus. If you’re able to consistently deliver quality in every part of your brand then you will win the hearts (and loyalty!) of your customers.

Need some help?

I would love to support you in your journey to create more awareness around your brand. Click the link below to find out how I can help you with scroll-stopping brand photos!
Schedule a Discovery Call
wind blowing woman in green dress business headshot

Dreamer Persona Adjectives

Use these as inspiration for your brand words!























Self Aware