A promising brand that commands attention!

The Achiever Brand Persona carries an air of authority and aims for success. You are confident, responsible and fair. Once you set your mind to something there is nothing that can stop you. And with that kind of mindset, you should aim for the stars.

The Achiever Brand Persona has its perks...


You're resourceful

This is one of the biggest reasons you manage to achieve the goals you set for yourself. You find a way to solve problems and avoid obstacles that could hold you back from succeeding. Although you're goal-driven the journey is just as important to you!


You're highly productive

The Achiever Persona are famous for their impressive range of accomplishments. That wouldn’t be possible without all the hard work and effort you put in. Your aim is prosperity and success not just for yourself but for your family and community as well.


You adapt quickly

People often give up on things when they don't go as planned. But not you! Even though you prefer to be in control you are flexible. You are able to change plans accordingly, but the goal remains until you have achieved it!

Photo of Kelowna Brand Photographer Kristen Clancy

Hey there, I'm Kristen!

Before we go any further, let me introduce myself...

I'm a Kelowna-based brand photographer passionate about empowering women to show up for their business with confidence and sass.

Simply put, I help you make more money with personality infused brand photos that connect you with your dream clients!

Facing my fear of getting in front of the camera was one of the most rewarding business decisions I've ever made. By showing up as the face of my brand, I learned first-hand how the right photos are key to attracting the right clients.

Now, I get to see inspiring women like you experience the same transformation through the lens of my camera, every single day!

Let's Connect!

How the Achiever Persona brings their brand to life

A well thought out brand persona makes it much easier for potential dream clients to connect with your brand on a deeper, emotional level!

Having a clearly defined brand persona is what makes your brand unique. In an endless sea of brands and businesses, it’s important to stand out in order to thrive!

Your brand communicates with your audience through visuals, messaging, as well as how you interact with your clients. All of these elements bring your brand to life in their eyes.

The Achiever Brand Persona doesn’t try to appeal to the masses, and they don't admit defeat publicly. Instead, Achiever brands claim their leadership position in their field — and prove it. They're all about creating a successful and prosperous community.

Your brand voice should be refined, articulate and offer a sense of security. Your aim is to make customers feel like they have great taste and that if they follow you they will share in your success.

Brand Photography Inspiration for The Achiever Brand Persona

Your brand photography should align with the values of your company, enhance the story of your brand, and bring your business to life making it more interesting, appealing, and impactful! Check out these real life examples of Achiever Personas!

Woman achiever smiling off camera
headshot of woman business owner leaning against wall
woman smiling at camera in front of podcast microphone for business brand photos

When you know how to shine, nothing can stop you

Try these three things to ensure that your Achiever Brand Persona shines through consistently!


Start with words

This might sound counterintuitive but when you can list 3–5 adjectives that accurately describe your brand persona, it will be that much easier to translate into images.

Get as specific as you can when choosing your words. Think about how you want your clients to perceive your brand. Start with a list of 20–25 words then narrow them down to 10, then 3–5. (See below for inspiration!)

Choose very specific words over generic ones. For example, if you think of your brand as “happy.” A more specific word for happy might be sunny or radiantGetting specific will help translate your words into visuals.


Create a moodboard

Find visual representations of the words you chose to describe your brand and collect images that represent those words.

The best way to find beautiful images is to look at a few brands or photographers on Pinterest who you feel represent the adjectives you wrote down.

Spend some time finding as many amazing shots as you can. Most likely, the first handful you find will be OK, but the more time you take on this step the better your moodboard will turn out. Keep it simple, I recommend 20–30 images.


Be consistent!

Use your 3–5 adjectives and moodboard as a guide for ALL the visual assets you use and create for your brand including key shots for your next brand photoshoot.

Now, whenever you need brand photos for your brand, you'll have your adjectives and your moodboard to make sure your images are consistent and fully represent your brand persona.

The goal is quality, consistency, and focus. If you’re able to consistently deliver quality in every part of your brand then you will win the hearts (and loyalty!) of your customers.

Need some help?

I would love to support you in your journey to create more awareness around your brand. Click the link below to find out how I can help you with scroll-stopping brand photos!
Schedule a Discovery Call
headshot for female entrepreneur sitting on desk

Achiever Persona Adjectives

Use these as inspiration for your brand words!