How photography helps create a strong personal brand.
If your personal brand is your reputation. Then personal branding photography is the use of intentional photos that help you optimize your reputation.
Brand photography helps you attract new clients and create a consistent, brand experience for your audience. As well as creating a strong know, like, and trust factor.
One of the things that I love most about personal brand photography is the ability to empower the women that I get to work with. To be able to tell their stories their way! This helps give them the confidence to be the face of their brand. And to show up for their audience and their clients in a way that really showcases their personality.
When your personal brand photography clearly expresses who you are, what you do, and how you help people. It makes it really easy for your ideal clients to see value in connecting with you.
The first thing that personal brand photography allows you to do is to create a strong KNOW factor with your audience…
The “know” factor highlights you as the star of your brand. It gives your audience an opportunity to see you showing up for your business, whether through your social media platforms your website, or any of your other marketing materials.
Putting a face to the name gives your brand a human being to connect with. I don’t know about you but that’s exactly what I want to do with my business is connect with my clients!
In order to attract your ideal clients and to create the other like and trust factors your audience needs to KNOW who you are FIRST.
SHOW YOUR AUDIENCE WHO YOU ARE.
Brand photography is really good at giving your audience the opportunity to get to know who you are. Are you an accountant with a sense of humour? A motivational home organizer? Or maybe you’re a playful fashion blogger?
These things come across in your photos through what you wear, your facial expressions, poses, the locations, and props that you choose, these all help your audience get to know you better.
The SECOND thing that personal brand photography allows you to do is to create a strong LIKE factor with your audience…
You can talk about how great your business is and how amazing your products and services are. But your potential clients will start tuning you out if that’s all you’re doing.
When you resonate with someone online visually, chances are they share similar interests with you. For example, someone that likes yoga, nature, and adventures, and you’re into too. Naturally, you’ll want to connect with them, promote them, and hire them!
Brand photography showcases who you are when you’re not working. It gives your audience a glimpse into your values and “behind the scenes” of your life. It shows the world that you have a personality and that you have interesting things to talk about.
Let your audience in so that they can connect with you in a deeper way. When you give them the exclusive story, they’ll feel confident that you’re the real deal. They’ll want to connect with you and learn more!
This is where you get to show up as a real person and not just a face behind a screen! What an amazing opportunity to show the world who you are and what you’re made of!
TRUST is the third and most important factor in building a personal brand and creating a thriving business.
Think about the way you feel when you interact with a brand that you like visually. Are you more likely to trust them, buy from them, learn from them? Chances are that their brand is cohesive, professional, and looks like it has been purposefully thought out.
Perception is reality.
Investing in your visual strategy is a value driver for creating revenue. Show your audience and your clients that you believe in your business enough to invest in it. And that you’re serious about what you’re doing!
Consistency is the other key to creating a strong trust factor. From your social media platforms to your website and anywhere you do business. A consistent visual presence signals to your audience that you are a valuable investment. That you can be trusted with their hard-earned money for the products or services that you provide.
So, why not tell your story your way? Building an intentional personal brand allows you to establish yourself as an expert and leader in your field. Not to mention connecting with your customers and clients beyond your products and services. Personal brand photography helps you do all of that.
Are you ready to take your personal brand one step further with a personal brand photoshoot? Work with me to create clarity around your visual brand with creative photos that tell the story of your brand. Your way.